We all love limited edition goodies.
In fact, to accompany writing this blogpost, I’m listening to my limited edition copy of Laura Marling’s Semper Femina (with bonus extra live CD) and munching on a limited edition packet of Orchards Skittles. Any excuse!
Any keen observer on Twitter will know what life is like for today’s Indie Bookseller:
We host enlightening mulitimedia events, instigate high-profile national campaigns, collaborate with critically-acclaimed authors, and bring cultural nourishment to educational establishments and the general public.
Meanwhile, a celebrated children’s illustrator will be transforming our shop window display, while our staff members project empowering messages to the world across a range of social media platforms.
The question remains however:
What do we do on the other 361 days of the year?
December is a crucial make-or-break month for many retailers, and bookshops are no exception.
For the bookshop owner, expectation levels go through the roof in the run-up to Christmas, and this is accompanied by a constant insatiable hunger for sales, sales and more sales.
Back in July I wrote a blogpost about the new Philip Pullman book La Belle Sauvage, my main gripe being that Independent Bookshops such as my own were being completely priced out of selling any copies, due to the aggressive pre-publication discounting of larger retailers with deep pockets.
Many booksellers received an e-mail recently from a Public Relations company on behalf of The Booksellers Association:
The Guardian is writing a feature on the most stolen books from bookshops and they’d love to hear any anecdotes you have about books getting stolen for a light-hearted feature to run this Saturday.
Oh would they indeed?
20 Tips from a Bookseller:
You’ve written a book.
Congratulations, I mean it, and that’s coming from someone who:
- is completely incapable of writing a book and
- counts eating a whole tube of Pringles in one sitting as a typical life achievement.
The Devaluing of Books.
Part One of Philip Pullman’s Book of Dust Trilogy (La Belle Sauvage) arrives in October.
Set ten years before the events of the His Dark Materials trilogy, this is one of the most eagerly awaited books of this year (if not the last 20 odd years) in the book trade.
Next time you are in a big bookshop, look down towards your feet, and there you might see it: a mysterious set of two parallel lines carved into the carpet, snaking its way across the shop floor.
When you work in a bookshop, new titles arrive all the time: any day of the week, any time of the month.
It’s like Christmas every day (but without the gin-soaked afternoon nap and second-degree oven burns.)
When you run an Indie bookshop, the occasional compliment from a customer should really be reward enough. Only the other day in fact, a young lady came in and proclaimed:
Wow. This shop is so random.
This of course is youth-speak for “delightfully well-stocked.”